How to Get Your E-mail Marketing Game Strong during Cyber Monday

If you are running a small business, then chances are that you already have an extensive base of customer’s emails, and if there was ever a time for you to use them, it’s now. Using emails as a marketing strategy can be perfect especially for days like cyber Monday since this is a day when people shop exclusively online, and since you can add a direct link to your site in an email, that’s an even bigger bonus. There are, of course, a few more things that you can do and in this article we will let you in on a few of those things.

Consider doing something like a cyber weekend, instead of just a cyber Monday

If you are a small business owner, then there is no point denying that you will definitely be competing with some big retailers, and this is especially noticeable on a day like cyber Monday. So instead of having a hard time competing with your competition for traffic, why not just extend your sale and offer your cyber Monday deals and sales for a longer period of time. This means that you can offer your customers a bigger window in which to shop on your site and you can even maximize your chances of profit by offering a different sale every day so that your customers keep coming back.

Try to work with your partners

If you as a business owner have some more notable partners that you work with, then it could be a good idea for you reach out to them and see if they would agree to give their employees time off on cyber Monday so that they can check out the deals and offers. If they seem reluctant, then it is also a good idea for you to remind them that people will most likely do this anyway while being at work, so they might benefit from setting a specific time for them to shop. If you convince them, the offer them exclusive shopping passes that their employees can use during the shopping hour.

Make sure your emails work on mobile devices

Since most people are probably going to be doing their cyber Monday shopping from their phone, or some other type of mobile device, it is really important for you to make sure that your emails are mobile-friendly, because if your target customers can’t see the cyber Monday deals and sales you are offering from their phones or tablets, then you have already lost their attention and they will most likely skip your ecommerce when doing their shopping.

Every tool that use can use in order to promote the sales and deals you will be offering on cyber Monday is worth every penny because this is the one day where you can really make sure to put your business out there and get those sales in. However, if you don’t have a lot of money, like we said, you can stick to using emails as a marketing tool, since when used properly, they can bring you all the sales you need.

 

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